In collaboration with The Mill (Technicolor) and Imperial College London, I drove the development and production of The Zero Malaria Experience (ZMX) for Malaria No More UK. ZMX is an immersive, interactive data-driven sensory experience that shows how investment in technology and innovation in the malaria fight can end the disease in our lifetimes.
This powerful concept from The Mill enabled diverse opportunities for execution including filming a promo with David Beckham at a next-generation virtual production studio in New York; launching the campaign with the film and the experience at Outernet London; the development of an interactive digital experience with the ambition to take it to other venues globally.
Role/ In-house Creative Director, Scripteditor, Co-producer, creative development with The Mill's CD Will MacNeil, campaign key visual creative
Collaborators/ The Mill (Technicolor), Authentic Group (David Beckham), Imperial College London, Factory
Stakeholders/ United Nations (secretariat for malaria, RBM Partnership to End Malaria), African Leaders Malaria Alliance, The Global Fund to Fight AIDS, TB and Malaria, The Bill & Melinda Gates Foundation, WHO, Reaching The Last Mile
Deliverables/ Campaign strategy, production and scriptwriting two films and radio ad; photography direction; advertisement creative and copy and; creative partnership building.
Film shoot at Zerospace, New York
Key visual with global malaria ambassadors
Key visual with David Beckham
Key visual on OOH in the UK
Outernet launch event
