In November 2023, the World Health Organization launched its annual World Malaria Report which, for the first time, included a section on climate change and its impact on the malaria fight.
Ahead of COP28 (Conference of the Parties – the United Nations’ Climate Summit) I led on developing the global creative campaign for the malaria sector that would support the aim to unlock funds to adapt programmes and interventions in the face of climate change.
Role/ Creative Director, Scriptwriter, Producer, Campaign strategy
Collaborators/ Ridley Scott Creative Group (Black Dog Films), Authentic Group (David Beckham)
Stakeholders/ United Nations (secretariat for malaria, RBM Partnership to End Malaria), African Leaders Malaria Alliance
Creative Partnerships/ The Mill (Technicolor), Alice Bloomfield, dentsu, Natural History Museum
Deliverables/ Campaign strategy, production and scriptwriting two films and radio ad; photography direction; advertisement creative and copy and; creative partnership building.
COP28 Malaria Summit, UAE
Animation: Alice Bloomfield
Digital Out Of Home worldwide
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Japan
France
DRC
COP28 UAE, Dubai Expo metro station
