In collaboration with creative communications social purpose agency Ravel, I developed the creative strategy and concept for WaterAid's first global communications campaign calling for clean water for every woman, every birth and every future. Building and pitching insight-led creative concepts; running workshops with international teams; delivering creative content and activation ideas; developing stimulus materials for focus group sessions; iteration and evolving campaign concept according to user research and insights.
Role/ Creative director
Collaborator/ Ravel
Stakeholder/ WaterAid (UK, US, Ghana, Malawi, Tanzania, Sweden)
Deliverables/ Overarching campaign concept; activation concepts; testing stimulus for multiple markets; pitch decks and workshops
