As Creative Director for team Ravel I helped develop a new unifying brand to wrap around Speak Up Africa's high-flying portfolio of activities, campaigns and events. With powerful sporting partnerships including NBA, African Basketball Association and African Cup of Nations, the new brand needed to emanate the essence and passion of sport to unify audiences around a common goal, saving lives through disease elimination. The new brand launched online and at the African Cup of Nations in Morocco with leaders of sport, global health and community changemakers.
Role/ Creative director
Collaborators/ Ravel
Stakeholders/ Speak Up Africa, The End Fund
Deliverables/ Insight-led creative concepts and development; associated activation ideas; digital assets; brand toolkit and; stakeholder workshops
