In 2014 Sightsavers launched its biggest ever fundraising campaign with the aim to raise £1 million towards one million cataract operations. In the first 3 months £10 million was fundraised and a further £30 million by the end of the campaign. As digital writer and producer I supported the communications around the broadcast of the world's first live-stream of a cataract operation in Malawi (which was interrupted by a very untimely powercut), followed by a livestream the next day of the dressing removal with thousands of viewers witnessing the touching moment a grandfather caught sight of his grandchild for the first time.
Thanks to this campaign 217,907 people received cataract operations in 2014, supporting Sightsavers' vision of a world where no one is blind from avoidable causes, and where everyone can participate equally in society.
Role/ Digital content producer, campaign site manager and copywriter
Collaborators/ Misfit, Open, DTV, Fieldcraft Studios
Stakeholders/ Former UK Government Department For International Development, Sightsavers' global offices including India, Ireland, Sweden and Uganda
Deliverables/ Campaign website, case study content and multi-language campaign collateral for global country offices.
The multi-layered website (now only viewable in the Wayback Archive) documented hundreds of stories of people who regained their sight thanks to this campaign, which was also supported by the UK Government through matched funding.
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