Aside from overseeing Marie Curie's £1.2 million portfolio of runs, triathlons and swims, I also led on the marketing of one of its flagship campaigns, the Blooming Great Tea Party for two years. This included: developing and implementing a marketing strategy; driving a new partnership with the Fairtrade Foundation; producing and directing radio ads with Victoria Wood and Joanna Page; producing and copywriting all offline and digital campaign collateral; and leading on the monitoring and evaluation of campaigns.
Role/ Digital Marketing Executive, content manager, producer, copywriter, creative partnerships and campaign lead
Creative Partners/ Fairtrade Foundation
Deliverables/ Radio, out-of-home ads (print and digital), postal campaign collateral; campaign, content and social strategies
A career highlight producing and directing a VO radio ad with Victoria Wood
Writer of campaign collateral
Recruited Marie Curie's first digital influencer as part of the digital campaign
Writer of campaign collateral
Writer of campaign collateral
