As part of Marie Curie's communications team I developed, delivered and supported on marketing strategies across multiple campaigns and projects, as well as leading on creative and editorial for integrated campaigns (including direct marketing, radio, out-of-home, live events and digital). I produced and directed a national film for Marie Curie's network of fundraising groups; radio ads with talent; developed and wrote campaign collateral (digital and print) for national and corporate events; supported on digital marketing and copy for the football Championship League partnership; marketing and brand support for the launch of the charity's first lottery initiative; managed the production of marketing materials for the flagship Great Daffodil Appeal campaign; and developed strategies and content for Marie Curie's major donors and vast volunteer network.
Role/ Digital Marketing Executive, content manager, producer, copywriter, creative partnerships and campaign lead
Creative Partners/ DLKW (now MullenLowe), Fairtrade Foundation, English Football Championship League
Deliverables/ Strategy and delivery of communications campaign Blooming Great Tea Party campaign for two years, the annual Great Escape Challenge corporate event, Marie Curie lottery launch marketing, communications products for high value donors, and content production and copy for Marie Curie's annual flagship campaign, The Great Daffodil Appeal. Wrote, produced and directed Marie Curie's first national Fundraising Groups film.
