In six years at Malaria No More UK, I was proud to be the creative and digital lead across: 22 films, 5 campaigns; 2 global summits, 8 digital activations, dozens of events and stunts, hundreds (thousands?) of marketing assets and 2 sickening failures! I was fortunate to write, produce and direct multiple film and radio scripts for broadcast while overseeing all digital, content, brand and marketing collateral produced by my brilliant Digital & Content team. I led on creative strategy, planning and execution including film and radio productions, as well as co-leading on the organisation's global campaign strategy. But my proudest achievement at the organisation was growing the Global Malaria Creative Collective from several agencies to a network of over 100 creative partners who have supported the malaria fight in some capacity on a pro-bono or 'lo-bono' basis.
Role/ Head of Creative, Digital and Content + producer, scriptwriter, director, content, communications strategist and creative partnership lead.
Key collaborators/ dentsu, Ridley Scott Creative Group, Authentic Group, R/GA, The Mill (Technicolor) and many more within the Global Malaria Creative Collective.
Key stakeholders/ United Nations (secretariat for malaria, RBM Partnership to End Malaria), Bill and Melinda Gates Foundation, World Health Organization, African Union and many more.
Partnerships/ Led on partnerships with Ridley Scott Creative Group, Paramount (MTV, Comedy Central, Nickelodeon, BET Africa), The Mill and Technicolor, Digital Domain, and co-managed relationships with dentsu, the UN, supported on partnerships with WHO, African Union, Authentic Group, Freuds Plus and initiated partnerships with Paramount, The Mill, Coca Cola, Edelman, Natural History Museum, Museum of the Future Dubai and more than 100 creative agencies, production, post production, VFX and new tech organisations.
Deliverables/ Campaign strategy, production and scriptwriting two films and radio ad; photography direction; advertisement creative and copy and; partner stewardship including Paramount, dentsu and Natural History Museum.
Malaria No More UK showreel
Radio ads
Aloe Blacc - I Need A 18 Billion Dollars
Draw The Line Against Malaria - Turn Up The Pressure featuring David Beckham, Yemi Alade, Pierre Emerick Aubameyang, Eliud Kipchoge, Faith Kipyegon, Bonang Matheba and Meji Alabi
Zero Malaria: Change The Story - French
Zero Malaria: Change The Story - English
Directing Aloe Blacc radio ad remotely
Filming with Olympic champion Eliud Kipchoge and Ridley Scott Films
On set in Barcelona shooting with Premiere League footballer and scientist
Discussing shot list with Beckham and Ridley Scott Films director
Filming with Hugh Laurie
On set with Peter Capaldi
Ncuti Gatwa shoot 2021
National Film School course
