Based at 888 Holdings PLC headquarters in Herzliya, Israel I was the only native British copywriter working across all brands in the business, both B2C and B2B with a particular focus on the bingo offering, known as 888ladies. I both supported and led on omni-channel marketing copy for campaigns, scripts for broadcast, technical copy for products and brand work across the business including writing and voicing the script for a new 888safe pilot project with the then CEO.
Role/ Content Manager and Copywriter
Creative Partners/ The & Partnership (formerly Chi & Partners)
Deliverables/ Copy for multiple campaigns and products including: OOH, direct mail, TV and radio ad scripts, web copy, technical and legal product copy and consulting and copy-editing across all teams in the organisation.